Director of Marketing & Business Development, Eleven Eleven Realty

Videos & Animation

Videos and Animation

In a world of information overload, videos and animations are key to any marketing strategy. With YouTube being the second largest search engine on the web, leveraging videos as a marketing outlet is crucial to staying relevant. It’s versatile, engaging and gives us the visual stimulant to easily digest content and messages; not to mention it’s accessible to anyone with WiFi or access to the Internet.

Included on this page are videos that my team have had the pleasure to execute or be part of.


Celebrating the Career of Liteline's Steve Silverstein

After forty years of leading innovations in the lighting industry, Steve Silverstein announced his retirement from Liteline. This surprise video showcases the illustrious journey beginning in 1979, to today, having guided Liteline to an unprecedented level of growth the likes of which include, 130 employees, a 160,000 sq-ft office and warehouse facility, as well as strong business relationships throughout Canada and the United States.

The video premiered at his retirement party in Toronto, in front of some of his closest friends, family, and colleagues.

Videographer and Editor: NOTCH VIDEO,
September 2018
Liteline Copyright 2019


Mudtown Station - A Project Profile

What began as a CPR rail station, built in 1946, Mudtown Station is now giving residents and visitors of the East Harbour area of Owen Sound a place to create new memories, while enjoying craft beer, and great food. Prior to its grand opening in spring 2018, Liteline partnered with Benedict Electrical to add a new twist to this heritage space. This project profile video showcases the station's unique architecture, Benedict Electrical’s contracting work, and Liteline’s LUNA and FORUM’s product versatility.

This video premiered in Liteline’s LUNA Promotion - Part 2, encouraging Electrical Contractors to “get social” and share their LUNA project profile(s), for a chance to win 1 of 3 prizes.

Videographer and Editor: Alessandra Pellegrino, Liteline’s Marketing and Graphics Assistant
November 2018
Liteline Copyright 2019


About ats - history, services, and corporate culture

After having worked in the Mechanical Consulting Engineering business for a number of years, Lou Petro formed ATS in 1969 in Toronto, Ontario, Canada; providing Technical Specification Information to all Designers. This video showcases the company’s expansion, growth, and services available across Canada and the United States, under the leadership of Bill Petro, ATS’s President.

Videographer and Editor: Daniel Giang, ATS’s Video and Graphics Assistant
July 2013


ATS’ Hat-Trick for Humanity Hockey Event VIDEO RECAP

On February 10th, 2017, ATS hosted its 1st Annual Hockey Client Appreciation Event – “Hat-Trick for Humanity” in partnership with Habitat for Humanity. The team organized an outdoor ice hockey tournament right in their backyard, with ping pong and Foosball tournaments hosted indoors. The video recapped the event and team’s effort leading up to one of many memorable and winter-ful bashes.

Videographer and Editor: Devon Evers, ATS’s 3D Designer and Videographer
February 2017


About Spectrum Lockers - The Teaser Video

After understanding the owner’s vision for the brand, my team and I developed and executed Spectrum Lockers’ marketing strategy on a very aggressive timeline. In just under one year, we launched all the necessary tools to enable the Spectrum sales team to go to market. This includes the development of their brand equity, logo, website, promotional videos, and tangible marketing tools. This was one of the many Spectrum videos that were created to further promote the products, and brand.

Videographer and Editor: Devon Evers, ATS’s 3D Designer and Videographer
February 2017



ATS launched their Visual Spec Builder platform in March 2013. It seeked to revolutionize the plumbing specification process, by allowing users to create complete, fully customized, and accurate specifications, visually. Similar to the ATS Spec platform, the VSB online software automatically determines code compliant and compatible product combinations, based on the project requirements and geographical location. Being more targeted to designers and architects, this video takes a creative approach to tell VSB’s story. Using a light-box and sand, Antonia Kostiuk laid out the VSB story beautifully.

Videographer and Editor: Antonia Kostiuk, ATS’s Graphic Designer and Andrew Miller, ATS’s Videographer and 3D Designer
July 2014



Other videos that I’ve had the great pleasure to be part of. Please click on the highlighted [red] text below to watch the respective video.

Please feel free to contact me directly should you want to see other samples of my team’s work.


SALYNA | In love with all things marketing. Multifaceted and humble.  People person. #PositiveVibesOnly