Director of Marketing & Business Development, Eleven Eleven Realty
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Product Launch and Brand Identity

Product Launch, Print & Brand Identity

Product launches, print and brand identity requires a different formula for execution, yet drive a common goal of story telling. With a focus on the product’s story and its ‘why,’ the messaging needs be clear, consistent, and relateable. From building the brand message, to creative assets, to assembling our go-to-market marketing strategy, ensuring that the various elements seamlessly move together is essential.

Compelling product launches demand attention not because it’s beautiful [although it doesn’t hurt], rather because it’s memorable. It hits a cord that engages the customer to want to learn more, follow the growth and brand’s evolution. It’s where art and copy meet to offer powerful marketing and sales enablement tools.

Below are some of the product marketing launches that I am most humbled and grateful to lead and be a part of.

Forum
Luna
SlimLED Multi
Helios
Klick

 
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FORUM

A foundation for architectural spaces. Commercial LED Panel - Customizable on-site.

Upon joining the Liteline team, this was the first product I was introduced to - so I am biased and am extremely passionate when it comes to the FORUM’s marketability. A few wins that I helped lead to victory include: Getting recognized by the IES Progress Report in 2017; developed training modules for Liteline’s Agents to utilize internally and when calling on customers / specifiers; Lead the design and execution of the FORUM brochure; Lead the design and execution of the FORUM landing page. As this program continues to evolve, I am excited to be a part of it - every step of the way.

 
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LUNA

Offering the housing, trim, and lamp look, without the overhead and heat! Death of the Can Light.

Another product launch that I hold near and dear to my heart… The [3.5” and 4”] LUNA was the second product series that I was fortunate to launch and be a part of. It was easy to market because truth be told, if I were to spend my own money on potlights, the LUNA series would be it. I believe in its story because it really does fill a void in the industry, and to be frank - it looks great. A match-made in heaven, the LUNA Series is the essence of the 4 Marketing P’s coming together in a perfectly packaged box. Bar None. As this program continues to evolve, I am excited to be a part of it - every step of the way.

A few wins that I helped lead to victory include:

  • Getting recognized by the IES Progress Report in 2018, as the industry’s first WET location rated tilting gimbal; in addition to its ability to handle commercial and residential spaces at a breezy 1100 lumens… AND can be easily retrofitted into a 4” can or new construction projects

  • Developed training modules for Liteline’s Agents to utilize internally and when calling on customers / specifiers

  • Lead the design and execution of the LUNA brochure and the [semi-controversial] “DEATH OF THE CAN LIGHT” promotional box

  • Lead the design and execution of the LUNA landing page

 
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SlimLED MULTI

Multi colors and multi installation application, not sold separately.

 
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HELIOS

Precision, Power, and Control. Finally, an architectural downlight exactly how you command it.

 
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KLICK

Breaking the plane. Best-in-class modulinear system.

 

SALYNA | In love with all things marketing. Multifaceted and humble.  People person. #PositiveVibesOnly