Director of Marketing & Business Development, Eleven Eleven Realty

Event Coordination and Planning

Event Coordination, Planning, and Marketing

Marketing is the heartbeat that sells a product or service. Event Marketing and Planning thus “makes sense” to fall into our wheelhouse of responsibilities. From customer or end-user focused events to internal culture building events, leveraging these venues and attendee database offers us the opportunity to establish the human relationship and association that’s necessary to drive the decision maker to the sale.

Below are some of the event marketing planning and coordination that I was fortunate to lead or be a part of.

2018 Events:
September 7: Steve’s Retirement Party | 200+ industry professionals, colleagues, friends, and family at the Thompson Hotel’s Rooftop Patio.
September 16 - 18: Liteline’s Lighting Directions Conference | 100+ Liteline agents, and co-workers at the Novotel Hotel, Vaughan Conference Center.
October 15: Mini Liteline’s Lighting Directions Conference | 20 agents and co-workers at Liteline’s Head Office.
March - October: Various tradeshows with Liteline’s Traveling Tradeshow Booth | See below for details.

2017 Events:
September 17 - 19: Liteline’s 2nd Annual Conference


Liteline’s Lighting Directions 2018 Sales Conference

September 16 - 18, 2018
Biting off more than we can chew? Nonsense! Reach for the stars, plan for a good show, and execute a great one.

With RETHINK EVERYTHING as the driving theme for 2018’s conference, we were confident that Liteline agents across North America will leave rejuvenated and excited about how Liteline's product innovation and updates. The conference banded members from all departments, experiences and facets to band together to pull a conference for the books.

My team was responsible for everything including but not limited to the theme, presentation, events pre-during-and post conference, communications, logistics, and ensuring that the marketing materials required for the entire event was coordinated and available. This includes the presentations used, brochures and binders distributed, team building event post conference, and digital content.


Liteline’s Traveling Tradeshow Booth

2018: One 10x10 booth. 9 Tradeshows.
Challenge accepted.

March 12-14: LEDucation in New York, USA
April 17: Salon LUMEN in Quebec City, Canada
April 19: Salon LUMEN in Montreal, Canada
April 25: IDEAL in Barrie, Canada
May 2: MEET Tradeshow in Moncton, Canada
June 2: CES in Dallas, USA
September 6: Specifier Summit in Denver, USA
September 25: Specifier Summit in Seattle, USA
October 17-18: LightShow West in Vegas, USA

My team was responsible for everything including but not limited to the booth design, execution, logistics, and ensuring that the marketing materials required for each event was coordinated and available.


SALYNA | In love with all things marketing. Multifaceted and humble.  People person. #PositiveVibesOnly