About Me Professionally

April 2017 - Present: Liteline Corporation, Channel Marketing Manager, C&I

Reporting to the VP of Marketing and Sales, I am responsible for developing and driving strategic marketing programs that drives new sales opportunities for Liteline North America. By providing creative, innovative, enthusiastic, and forward-thinking leadership, I am responsible for empowering my three creative professionals to execute on projects that include, and are not limited to the following:

• Events and tradeshow planning including logistics, execution, and art direction
• New product launch strategies and programs
• Sales promotion and visual merchandising programs for electrical distributors and Liteline agents
• Media planning and buying
• Database and direct-marketing
• Specification sales tools including presentations, videos, brochures, sample cases, etc. 
• Marketing Communications to customers, agents, end-users, and internal staff
• Social media and advertising
• Relationship marketing and customer conversion 

April 2010 - April 2017: Allied Technical Sales and Allied Technical Services, Marketing Manager

Reporting directly to the president of ATS, I was accountable for all things marketing, including:

• Five amazingly creative professionals
• Managing, endorsing, and safeguarding current and potential sponsor accounts (B2B)
• Driving usage to our on-line platforms [atsspec.net and visualspecbuilder.com] (B2C)
• Recommending UI/UX improvements through user feedback and meticulous data analysis (CRM and Google Analytics) 
• My team's P&L