About Me Professionally

April 2017 - Present: Liteline Corporation, Director of Marketing

Reporting to the Principals directly, I am responsible for developing and driving strategic marketing programs that inspires new sales opportunities for Liteline North America. Through story-telling and focusing on the WHY for product application, I empower my ten creative professionals to execute marketing projects that include, and are not limited to the following:

• Events and tradeshow planning including logistics, execution, and art direction

• New product launch strategies and programs

• Sales promotion and visual merchandising programs for electrical distributors and Liteline agents

• Media planning and buying

• Database and direct-marketing

• Specification sales tools including presentations, videos, brochures, sample cases, promotional landing pages, etc.

• Marketing Communications to customers, agents, end-users, and internal staff

• Social media and advertising

• Relationship marketing and customer conversion

• Product marketing including specifications, instruction sheets, and packaging

• UI/UX, web, and online marketing

• Drafting and project shop drawings

April 2010 - April 2017: Allied Technical Sales and Allied Technical Services, Marketing Manager

Reporting directly to the president of ATS, I was accountable for all things marketing, including:

• Five amazingly creative professionals

• Managing, endorsing, and safeguarding current and potential sponsor accounts (B2B)

• Driving usage to our online platforms [atsspec.net and visualspecbuilder.com] (B2C)

• Recommending UI/UX improvements through user feedback and meticulous data analysis (CRM and Google Analytics)

• My team's P&L